World of Good
World of Good is a hybrid business model exemplifying social entrepreneurship with the for-profit World of Good Inc. and the nonprofit World of Good: Development Organization. These partner organizations are working together to create significant positive changes in global trade practices. World of Good Inc. is a competitive entrant into the US retail gift market that buys and sells beautifully handcrafted fair trade goods from artisans around the world. It aims to shift the trading practices of the mainstream gift markets by leveraging the power of consumer demand for ethically sourced products. World of Good: Development Organization works to stimulate the development of fair trade standards through revolutionary technology that will bring real bargaining power to artisans while encouraging mainstream international trade to be more ethical and fair on a global level.